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As the first user researcher at Splash, my first undertaking was deeply understanding our primary users and how they plan and execute events.
MY ROLE
Recruiting lead, workshop moderator, synthesis lead, artifact designer
PROJECT SQUAD
Research lead (me), product managers, lead designer
PRIMARY RESEARCH QUESTIONS
Who are our primary users and what is their event workflow?
How does Splash fit into their world?
Do their needs and behaviors change depending on event type? If so, how?
METHODS
Blueprinting workshops, user interviews
DELIVERABLE
Journey map, archetypes, insights and recommendations