understand

stakeholder interviews
SME interviews
design Audits
blueprinting
field interviews
observation
card sorting
journals
experience walls
wine and dines

IDENTIFY

synthesis
ecosystems
user journey maps
continuums
personas
scenarios
jobs to be done

INSPIRE

brainstorming
Workshops
storyboarding
design studios

ITERATE

zen voting
paper prototypes
clickable prototypes

VALIDATE

usability testing
user acceptance testing
happiness tracking