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Modern-day editors are overwhelmed by inbox notifications, Slack messages, press releases, analytics reports, SEO keywords, and so much more. We wanted to help editors discover, create, and distribute the content that matters the most—thereby reducing their cognitive overhead and optimizing Condé’s editorial output.
MY ROLE
Recruiting, prototyping, workshop coordinating, note-taking, synthesis, stakeholder presentation
PROJECT SQUAD
Research lead, research associate (me), product manager, UX/UI designer
PRIMARY RESEARCH QUESTIONS
How can we help Copilot users create, edit, and discover the content that matters the most?
How can we reduce reliance on search?
What signals tell editors how things are moving along?
When is it most meaningful to look at analytics?
METHODS
Empathy prototyping, wine and dine workshop, experience wall, zen voting
We invited editors from GQ and Bon Appétit to respective wine and dines, where we discussed paper prototypes, played Ask Copilot Anything, and had them zen vote on a wall full of dashboards and notifications from around the internet.
During synthesis we used clusters, continuums, and other frameworks to generate insights and create an experience map.
RESULTS
Our experience map identifies five main time frames and the information our users need during each. We presented this, along with a series of insights, scenarios, and recommendations to our stakeholder group. Check out a few of the slides below.