Laura Carroll
Copilot’s search was the highest-ranked frustration in our HaTS survey for Q2, and we needed to fix it if we wanted user satisfaction to increase. MY ROLE Recruiting, diary creation, synthesis PROJECT SQUAD Research lead (me), product manager

Solving Search

Copilot’s search was the highest-ranked frustration in our HaTS survey for Q2, and we needed to fix it if we wanted user satisfaction to increase. MY ROLE Recruiting, diary creation, synthesis PROJECT SQUAD Research lead (me), product manager


Copilot’s search was the highest-ranked frustration in our HaTS survey for Q2, and we needed to fix it if we wanted user satisfaction to increase.

MY ROLE
Recruiting, diary creation, synthesis

PROJECT SQUAD
Research lead (me), product manager, lead engineer, UX/UI designer

PRIMARY RESEARCH QUESTIONS
Are searches conducted using keywords or exact match queries?
Are users adding quotations, filters, or other parameters to their search?
Where does the majority of searching occur?
Is their result on the first page? How far down?

METHODS
User journals, usability testing (upcoming)

I asked six Copilot users covering a range of roles (producer, photo editor, senior editor, etc.) to complete a search diary for two to three of their daily searches. We received 61 diaries by the end of the week-long study. RESULTS AND RECOMMEND


I asked six Copilot users covering a range of roles (producer, photo editor, senior editor, etc.) to complete a search diary for two to three of their daily searches. We received 61 diaries by the end of the week-long study.

RESULTS AND RECOMMENDATIONS
I prepared a memo with the results and got together with the project squad to discuss. It provided the following answers and recommendations or how might we statements:

OUTCOME The team has since changed the weighting from keyword frequency to headline field, and our UX/UI designer is currently working on search prototypes that prioritize parameters and utilize content intelligence where possible.


OUTCOME
The team has since changed the weighting from keyword frequency to headline field, and our UX/UI designer is currently working on search prototypes that prioritize parameters and utilize content intelligence where possible.

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Copilot’s search was the highest-ranked frustration in our HaTS survey for Q2, and we needed to fix it if we wanted user satisfaction to increase. MY ROLE Recruiting, diary creation, synthesis PROJECT SQUAD Research lead (me), product manager
I asked six Copilot users covering a range of roles (producer, photo editor, senior editor, etc.) to complete a search diary for two to three of their daily searches. We received 61 diaries by the end of the week-long study. RESULTS AND RECOMMEND
OUTCOME The team has since changed the weighting from keyword frequency to headline field, and our UX/UI designer is currently working on search prototypes that prioritize parameters and utilize content intelligence where possible.