THE PATH
A mediation studio needed a website refresh. I worked with the founder and her full-time producer to inform the site experience, look, and feel.
METHODS: SURVEYS, FIELD INTERVIEWS, PERSONAS
I conducted surveys and field interviews with modern meditators to better understand how meditation both improves their busy lives and fits into it. This resulted in a primary persona.
DELIVERABLES: SITE MAP, MOOD BOARDS, SITE COPY
I created a site map for The Path and wrote copy for the evergreen pages. Since the aesthetic needed refining, I created a set of mood boards for the team to choose from and reference when adding new content and imagery.
Finally, I left them with a new landing page that spoke to that aesthetic and put the most important information first.
Moodboards